McCallie's website
McCallie's newest science building using the M icon.
McCallie Athletics
Along with a full branding guide, we created a compressed guideline for the faculty and staff.
The McCallie School : Brand Identity
McCallie School is dedicated to preparing young men to make a positive difference in their world. With a brand identity that had not changed in 20 years, a new head of school believed it was time to refresh the identity for the coming generations. Along with the visual identity and the traditional tagline (Honor, Truth, Duty) we added a new tagline, "Inspiring boys, building men."