The McCallie School : Brand Identity

McCallie School is dedicated to preparing young men to make a positive difference in their world. With a brand identity that had not changed in 20 years, a new head of school believed it was time to refresh the identity for the coming generations. Along with the visual identity and the traditional tagline (Honor, Truth, Duty) we added a new tagline, "Inspiring boys, building men."

McCallie's website
McCallie's Facebook Page
McCallie's Twitter Page
McCallie's newest science building using the M icon. 
McCallie Athletics
Along with a full branding guide, we created a compressed guideline for the faculty and staff. 
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