IRM: UI/UX & Branding

IRM is a marketing software package that runs natively on an iPad or online. This project entailed leading the strategy for the product, building the front and backend of the interface, and creating marketing and sales support collateral - along with the usual identity development (logo, identity kit, brochures, ads, website, etc.)

Home page for the iPad UI
One of the slogans for IRM - Touch Your Data. It evokes snickers from almost everyone.
Intelligent Relationship Marketing, an analytics platform powered by True North Custom Media, leverages your patient data combined with deep market research to drive strategic marketing programs that deliver results.
All work is the copyright of True North Custom Media. Photos of the artwork are the copyright of J. Kevin Tugman.
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